{"id":511,"date":"2016-01-26T22:32:29","date_gmt":"2016-01-26T22:32:29","guid":{"rendered":"https:\/\/www.wittenbrink.org\/research\/?page_id=511"},"modified":"2026-03-18T17:12:56","modified_gmt":"2026-03-18T17:12:56","slug":"b-w","status":"publish","type":"page","link":"https:\/\/www.wittenbrink.org\/research\/","title":{"rendered":"b.w."},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;0px||0px|&#8221; custom_padding_tablet=&#8221;0px||0px|&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;on&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;Row&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;89%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;89%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_phone=&#8221;80%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; make_fullwidth=&#8221;on&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Full Address Text&#8221; _builder_version=&#8221;4.16&#8243; text_text_color=&#8221;#222249&#8243; text_font_size=&#8221;12&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; text_font_size_tablet=&#8221;10&#8243; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\nUniversity of Chicago \u2022 Booth School of Business \u2022 5807 S. Woodlawn Ave. \u2022 Chicago, IL 60637 \u2022 +1.773.834.0722<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; disabled_on=&#8221;on||&#8221; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;50px|0|50px|0&#8243; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_header title=&#8221;Bernd Wittenbrink&#8221; subhead=&#8221;Thomas W. Sidlik Professor of Behavioral Science&#8221; background_overlay_color=&#8221;rgba(255,255,255,0)&#8221; logo_image_url=&#8221;https:\/\/www.wittenbrink.org\/research\/wp-content\/uploads\/2016\/01\/LogoBlue.png&#8221; image_orientation=&#8221;bottom&#8221; content_max_width=&#8221;none&#8221; admin_label=&#8221;Full Title&#8221; _builder_version=&#8221;4.27.6&#8243; title_font_size=&#8221;34&#8243; content_font_size=&#8221;20px&#8221; subhead_font_size=&#8221;20px&#8221; background_image=&#8221;https:\/\/www.wittenbrink.org\/research\/wp-content\/uploads\/2016\/01\/Bernd_Wittenbrink_13_F-2000&#215;6000.jpg&#8221; parallax=&#8221;on&#8221; title_font_size_last_edited=&#8221;off|&#8221; subhead_font_size_tablet=&#8221;17px&#8221; subhead_font_size_phone=&#8221;&#8221; subhead_font_size_last_edited=&#8221;on|tablet&#8221; background_url=&#8221;https:\/\/www.wittenbrink.org\/research\/wp-content\/uploads\/2016\/01\/Bernd_Wittenbrink_13_F-2000&#215;6000.jpg&#8221; button_one_letter_spacing_hover=&#8221;0&#8243; button_two_letter_spacing_hover=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;on&#8221; button_one_letter_spacing__hover=&#8221;0&#8243; button_two_letter_spacing__hover_enabled=&#8221;on&#8221; button_two_letter_spacing__hover=&#8221;0&#8243; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;]<\/p>\n<p>in the Wallman Society of Fellows<\/p>\n<p><a href=\"https:\/\/www.wittenbrink.org\/research\/wp-content\/uploads\/2016\/01\/f.png\" rel=\"attachment wp-att-625\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-625\" src=\"https:\/\/www.wittenbrink.org\/research\/wp-content\/uploads\/2016\/01\/f.png\" alt=\"\" width=\"1\" height=\"3\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.wittenbrink.org\/research\/wp-content\/uploads\/2016\/01\/f.png\" rel=\"attachment wp-att-625\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-625\" src=\"https:\/\/www.wittenbrink.org\/research\/wp-content\/uploads\/2016\/01\/f.png\" alt=\"\" width=\"1\" height=\"3\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.wittenbrink.org\/research\/wp-content\/uploads\/2016\/01\/f.png\" rel=\"attachment wp-att-625\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-625\" src=\"https:\/\/www.wittenbrink.org\/research\/wp-content\/uploads\/2016\/01\/f.png\" alt=\"\" width=\"1\" height=\"3\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.wittenbrink.org\/research\/wp-content\/uploads\/2016\/01\/f.png\" rel=\"attachment wp-att-625\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-625\" src=\"https:\/\/www.wittenbrink.org\/research\/wp-content\/uploads\/2016\/01\/f.png\" alt=\"\" width=\"1\" height=\"3\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.wittenbrink.org\/research\/wp-content\/uploads\/2016\/01\/f.png\" rel=\"attachment wp-att-625\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-625\" src=\"https:\/\/www.wittenbrink.org\/research\/wp-content\/uploads\/2016\/01\/f.png\" alt=\"\" width=\"1\" height=\"3\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.wittenbrink.org\/research\/wp-content\/uploads\/2016\/01\/f.png\" rel=\"attachment wp-att-625\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-625\" src=\"https:\/\/www.wittenbrink.org\/research\/wp-content\/uploads\/2016\/01\/f.png\" alt=\"\" width=\"1\" height=\"3\" \/><\/a><\/p>\n<p>[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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max_width_phone=&#8221;80%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|0px|&#8221; make_fullwidth=&#8221;on&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.wittenbrink.org\/research\/wp-content\/uploads\/2016\/01\/logoGrey.png&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Phone Logo&#8221; _builder_version=&#8221;4.16&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<br \/>\n[\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.wittenbrink.org\/research\/wp-content\/uploads\/2016\/01\/bw_p.jpg&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Phone Image&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||0px|&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;500ms&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; animation=&#8221;fade_in&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<br \/>\n[\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|phone&#8221; disabled_on=&#8221;|on|on&#8221; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;||0px|&#8221; custom_padding_tablet=&#8221;||0px|&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;on&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;Row&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;89%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;89%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_phone=&#8221;80%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; make_fullwidth=&#8221;on&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Phone Text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Bernd Wittenbrink<br \/>Thomas W. Sidlik Professor<br \/>of Behavioral Science<br \/>in the Wallman Society of Fellows<\/strong><br \/><a href=\"https:\/\/www.wittenbrink.org\/research\/wp-content\/uploads\/2016\/01\/f.png\" rel=\"attachment wp-att-625\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wittenbrink.org\/research\/wp-content\/uploads\/2016\/01\/f.png\" alt=\"f\" width=\"1\" height=\"3\" class=\"alignnone size-full wp-image-625\" \/><\/a><br \/>University of Chicago<br \/>Booth School of Business<br \/>5807 S. Woodlawn Ave.<br \/>Chicago, IL 60637<br \/>773.834.0722<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(255,255,255,0)&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;50px|0|50px|0&#8243; transparent_background=&#8221;on&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;600px&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;on&#8221; width_unit=&#8221;on&#8221; custom_width_px=&#8221;600px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; text_text_color=&#8221;#222249&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;700px&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px|||&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px|||&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><font color=\"#222249\">RESEARCH<br \/><\/font><\/h3>\n<p>I am interested in something we all do &#8211; although at times we might not admit or even notice it: The use of social stereotypes in our judgments and actions. My research addresses four basic questions:<\/p>\n<p><strong>Conditions for Stereotype Use<\/strong><br \/>Under what circumstances do stereotypes actually impact people\u2019s decisions and behavior? My work in this area focuses on unintended influences that may result from the automatic activation of stereotypic information. <\/p>\n<p><strong>Explanation<\/strong><br \/>How do stereotypes shape people\u2019s explanations for the things they observe? In this program of research, I am especially interested in how stereotypic beliefs about cause-effect relationships shape perceptions of causality in social situations. <\/p>\n<p><strong>Social Influence<\/strong><br \/>How does the cultural environment shape the content of people\u2019s stereotypes? My research in this area concerns how people use feedback about other people\u2019s stereotypes in order to validate their own personal beliefs about a particular social group. <\/p>\n<p><strong>Measurement<\/strong><br \/>How should we assess what stereotypes people hold or know about? My research involves different types of implicit measures of stereotypes and their relations to self-report measures and to other related constructs such as attitudes.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Papers&#8221; url=&#8221;\/research\/papers&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x69;||divi||400&#8243; image_icon_background_color=&#8221;#a2bac9&#8243; image_icon_width=&#8221;48px&#8221; admin_label=&#8221;Papers&#8221; _builder_version=&#8221;4.16&#8243; header_text_color=&#8221;#222249&#8243; 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Woodlawn Ave. \u2022 Chicago, IL 60637 \u2022 +1.773.834.0722 in the Wallman Society of Fellows Bernd WittenbrinkThomas W. Sidlik Professorof Behavioral Sciencein the Wallman Society of FellowsUniversity of ChicagoBooth School of Business5807 S. Woodlawn Ave.Chicago, IL 60637773.834.0722RESEARCH I am interested in something we all do [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-511","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.wittenbrink.org\/research\/wp-json\/wp\/v2\/pages\/511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wittenbrink.org\/research\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.wittenbrink.org\/research\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.wittenbrink.org\/research\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wittenbrink.org\/research\/wp-json\/wp\/v2\/comments?post=511"}],"version-history":[{"count":72,"href":"https:\/\/www.wittenbrink.org\/research\/wp-json\/wp\/v2\/pages\/511\/revisions"}],"predecessor-version":[{"id":807,"href":"https:\/\/www.wittenbrink.org\/research\/wp-json\/wp\/v2\/pages\/511\/revisions\/807"}],"wp:attachment":[{"href":"https:\/\/www.wittenbrink.org\/research\/wp-json\/wp\/v2\/media?parent=511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}